Role overview

As Sales Director, Sweden, you will be responsible for establishing and growing Zellis’ commercial presence in the Swedish market. Together with the newly appointed Product Director and Marketing Manager, you will form the core team driving regional market entry. This is a greenfield role focused on building pipeline, winning the first enterprise customers, and creating the foundations for long-term growth. While the longer-term ambition is to build and lead a team, the role will initially be a hands-on individual contributor position with full ownership of sales execution.

Responsibilities

• Use a strong understanding of the Swedish HCM landscape, competitive environment, and regulatory requirements, to determine the best early routes to market, whilst developing a long term strategy.

• Identify, target, and engage enterprise-level organisations across the Swedish market.

• Own and drive the full sales cycle from initial outreach to contract close.

• Build pipeline from scratch through outbound activity, networking, and partnerships.

• Establish strong relationships with senior HR leaders, transformation leaders, and C-level stakeholders.

• Navigate complex enterprise buying processes with multiple decision-makers.

• Develop and activate a local partner ecosystem to support market entry and credibility.

• Act as the internal voice of the Swedish market, providing feedback on customer needs, product gaps, and localisation priorities.

• Collaborate closely with marketing, product, and leadership teams on go-to-market execution.

• Help lay the groundwork for future commercial team growth in Sweden.

This role involves some travel. You can expect occasional international trips (a few times per year) and regular travel within Sweden, typically around two days per week to meet customers.

You will report into VP International, based in London.

What we are looking for

• Proven experience selling complex B2B SaaS solutions to enterprise customers.

• Strong track record of building pipeline and closing deals in long, complex sales cycles.

• Experience operating in highly autonomous, individual contributor roles.

• Experience selling HR tech, workforce management, or closely related enterprise solutions and an established, relevant network within the Swedish enterprise HR space.

• Strong hunter mindset with the ability to generate opportunities independently.

• Comfortable operating in ambiguity without strong local brand recognition.

• Full professional proficiency in Swedish and English.

Bonus points for:

• Experience working with or through partners such as consultancies or system integrators.

• Background in scale-up or growth-stage technology companies.

• Experience entering new markets or building something from scratch.

We want to make the application process as simple and fair as possible. That’s why we don’t ask for a cover letter for this role. Instead, you’ll find a few short questions in the application form. Your answers will help us understand your experience and skills in a more direct and relevant way. Apply today!