Who are Benifex? 💚💜

We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in. 🚀

Why should you apply? 🌟

• Impact: play a central role in a high-growth B2B SaaS business where content is at the heart of marketing and commercial success.

• Variety: work across everything from thought leadership and campaigns to sales enablement and social content – no two days are the same.

• Creativity: collaborate with designers to shape campaigns, not just write copy, and help bring creative ideas to life.

• Opportunity: join during a rebrand and help define tone of voice and content direction across the business.

• Top 10 Employer, Sunday Times Best Places to Work Awards

• Work for a profitable, fast-growing market leader in the online reward and benefits space

**Please note we are unable to offer visa sponsorship and require to people to be based in the UK or Sweden for this position**

Great benefits (UK):

💰£35,000-52,000

🤸 Flexible work - choose a working setup that works for you, our only ask is to see you once a quarter in the office and you must be based in the UK

✈️ 25 days holiday plus your local bank holidays

🎂 Your birthday off

❤️ Two half day wellbeing days

🩺 Healthcare cash plan to cover the costs of day to day healthcare

🧠 Employee Assistance Plan 24/7 365 support

🤒 Income Protection (75%) and life assurance (4x salary)

🤑 Pension scheme

🌟 Enhanced parental leave package - 26 weeks fully paid maternity leave and 4 weeks fully paid paternity leave

💳 £50 monthly allowance to spend on whatever takes your fancy, your very own Benifex card will be topped up at the start of each month!

Great benefits (Sweden):

⚖️ Guaranteed work-life balance with a hybrid working model

🧠 ITP1 pension

❤️ Lifeplan - a leading financial advisory service that offers personalized advice for maximizing your pension savings

📝 Collective agreement

💸 Access to our comprehensive benefits portal.

🤸 Generous wellness allowance

✈️ 30 vacation days / year

💰 Referral bonuses

🌟 Enhanced parental pay

🙂 Volunteer Days – two paid days annually to give back to the community.

Role Overview 🚀

As a Content Writer at Benifex, you will help to shape our brand, inspire our audience, and bring our brand voice to life. Reporting to the Head of Creative, you’ll be responsible for creating high-impact content across multiple formats, everything from crisp ad copy that cuts through the noise to long-form thought leadership content.

You will create appealing, insightful content that will reach and grow our audience and help the sales and marketing departments reach our overall goals. You will be instrumental in building our brand, positioning Benifex as a thought leader within our category, and delivering on our content strategy.

You’ll collaborate with cross-functional teams to ensure brand consistency, drive creative writing, and deliver compelling written content that aligns with the company's objectives and resonates with HR leaders, benefits managers, and employees across the globe.

Responsibilities 🤘

• Develop creative copy and concepts that align with brand and marketing objectives. Translate complex product features into clear, compelling narratives and collaborating with cross-functional teams to ensure cohesive and impactful creative campaigns.

• Produce high-quality blogs, guides, whitepapers, and eBooks that educate, inspire, and engage HR professionals and decision-makers.

• Write conversion-focused ad copy for paid channels (LinkedIn, Google, etc.), and develop landing page content optimized for engagement and lead generation

• Bring our brand voice to life consistently and turn complex products and solutions into easy-to-understand narratives.

• Create compelling customer stories, case studies, and testimonials, and conduct interviews with customers and internal stakeholders to extract insights and results.

• Collaborate with internal SMEs (product, leadership, sales) to produce opinion pieces and industry insights that position the company as a trusted authority within our category.

• Support SEO initiatives through keyword-optimized copy for web and align content with buyer journey stages and campaign objectives.

• Work closely with marketing team and internal stakeholders to ensure relevant copy and market understanding and need for adoption for different markets.

• Stay up-to-date on industry trends and best practices in concept development, advertising, and content marketing. Encouraging AI adoption to drive speed and improvement but always use your own editorial input and judgement.

What are we looking for? 🔎

• Proven experience in a content writing or copywriting role (minimum ~4 years’ experience).

• Demonstrable ability to produce high-quality written content across multiple formats, including:

  • Long-form content (e.g. reports, thought leadership)

  • Short-form copy (e.g. social posts, ad copy)

  • Sales and marketing collateral (e.g. case studies, brochures, landing pages)

• Experience writing SEO-optimised content, including website and landing page copy.

• Evidence of contributing to or delivering against a content strategy.

• Strong experience working in commercial, B2B, or marketing-driven environments

  • SaaS or tech experience is beneficial but not essential

  • Agency experience working with relevant clients is equally valid

• Experience collaborating with designers and marketing stakeholders on campaigns or content delivery.

• Demonstrated ability to manage multiple content requests and deadlines in a fast-paced environment.

• Experience working with content workflows or task management tools (e.g. Asana or similar) is desirable.

• Strong understanding of campaign performance and content optimisation, including iterating content based on results.

• Comfortable using AI tools to support content creation, while maintaining full ownership of quality and tone.

• Native or fluent English writing ability, with a clear understanding of tone, nuance, and cultural context.

Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.

Our interview process

✌ Benifex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible.

📞 Initial informal call with the Talent team

⏳ Interview with the hiring team

🤩 Final interview with the Director

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We believe that diversity and inclusion are essential to our success, and we are proud to be an equal opportunity employer.

We are a proud member of the Disability Confident employer scheme.